... Seymour H. Fine With Foreword by Philip Kotler Originally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS TH... ...riginally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS THE MARKETING OF IDEAS AND SOCIAL ISSUES 1 TABLE OF CONTENTS 3 F... ...SSUES 1 TABLE OF CONTENTS 3 FOREWORD 6 PREFACE 7 GLOSSARY 9 INTRODUCTION 10 1 THE NATURE OF IDEAS AND SOCIAL ISSUES 12 ORIGINATION, MATURATION ... ...SS 14 Social Issues and Causes 14 SOME CONCEPTS AND THEIR ATTRIBUTES 15 INCREASE IN CONCERN WITH IDEAS 17 From Inner to Other-Directedness 17 Vol... ...t the Fine home should be a free marketplace for all sorts of ideas. My wife also set an example for us to become a 9 socially conscious famil... ...e study of concepts takes on added significance. A trend appeared early in the 1970s as a rise in ideological concern became apparent in purchase... ...rties inherent in product offerings that are capable of providing utility and then set out to provide those products most likely to satisfy. The ass... ...d more credible information of the diffusion-adoption process. In the 1960s and 1970s a great deal of information accumulated in the area of socio... ... crime and violence. There is 80 some evidence negating the effectiveness of films as idea channels (Brembeck and Howell 1976, p. 39). On the...

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? Th...